Unlisted led Sun Mountain’s return to the 2025 PGA Show, its first appearance in seven years, overseeing the full experience from booth design and build to product merchandising. The result generated strong interest across media, retail, and partnership channels, signaling a clear shift in brand perception and momentum.

Building on that foundation, Unlisted executed a comprehensive brand transformation, including a full rebrand with a new logo and creative brand identity. We developed and launched several integrated product campaigns, bringing the brand to life through elevated storytelling, creative direction, and strategic talent partnerships.

Campaigns featured a roster of influential talent including retired NFL player Joe Haden, country music artist George Birge, PGA Caddie Geno Bonnalie, and PGA Player Joel Dahmen, alongside a standout collaborations with Marucci. Each initiative reinforced Sun Mountain’s position as a modern, premium brand rooted in performance and heritage.

Through brand, product, and storytelling, Unlisted repositioned Sun Mountain for its next era of growth, expanding its relevance, reach, and cultural presence within the game.