When Summer Rapp, veteran swimwear designer, embarked on creating her own line- she reached out to Unlisted to help her bring her vision to life. Looking at the saturated swimwear marketplace, Unlisted worked with Summer to ensure the brand was created with core product and market differentiations focusing on creating an elevated look, attainable quality and an untapped target audience. Unlisted then created the branding, marketing strategy, and full go-to-market campaign. Bringing the brand to launch in April of 2024 Unlisted developed and produced everything from the campaign, website, social, email, influencer outreach and management of external parties like PR and media. Summer of 78 has already caught the eye of retailers and media publications such as Oprah, WWD, Fashionista and Brides.